Author Archives: Richard Brooke

Prospecting for Aces

Most of you have seen or read about the “Comparison of Aces in a Poker Deck” article sent to the leaders in your names list. There are always four aces in a poker deck, regardless of how apparently illusive they may be. …

Read More...
Posted in Articles, Network Marketing | Leave a comment

Leadership: The Next Great Profession

Leadership in our business is everything. First it was a farmer. Then it was accountants and engineers. Then it was doctors and teachers. And for a while it was the MBA. Now it is lawyers. (There …

Read More...
Posted in Articles, Vision & Self Motivation | 1 Comment

Looking for Leaders … In All the Places

What would it be like to personally sponsor someone like you? How does it differ from sponsoring the people like …

Read More...
Posted in Articles, Network Marketing | 2 Comments

Four Cornerstones of Network Marketing

There are four simple aspects of a Network Marketing business that make it work and make it very valuable. We call them Cornerstones. Understand them. Believe in them. Show them powerfully to others. Then you will be in a position to build your …

Read More...
Posted in Articles, Network Marketing | Leave a comment

Belief: Your Greatest Secret to Success

We can and will do just about anything on which we set our minds. The question is: Where have we directed our minds? …

Read More...
Posted in Articles, Vision & Self Motivation | 1 Comment

The Network Marketing Candidates

Where do you find them? How do you interest them? Maintaining a constant source (or sources) of people to talk to about your opportunity is the weak link in most Network Marketing leaders …

Read More...
Posted in Articles, Network Marketing | 1 Comment

The Elements of Greatness

The first thing that came to mind when asked to write this article was that the first Element of Greatness has to be… …

Read More...
Posted in Articles, Vision & Self Motivation | 1 Comment

Goals: What Makes Them Work?

The Focus Factor Goals work simply because without a clearly defined target, we cannot channel our energies. The human spirit has infinite abilities to accomplish most anything it sets out to achieve, but without clearly defined targets, that capacity is scattered and …

Read More...
Posted in Articles, Vision & Self Motivation | 1 Comment

The Network Marketing Sales Leader

How do you become an Network Marketing SMMM (Self-Made Multi-Millionaire)? Become a Network Marketing Sales Leader Extraordinaire (NMSLE). …

Read More...
Posted in Articles, Network Marketing | 1 Comment

Program Your Own Success

I often marvel at the innovative men and women responsible for the advancement of modern technology. Somehow these brilliant minds refuse to believe there are limits to what they can create and accomplish. …

Read More...
Posted in Articles, Vision & Self Motivation | 6 Comments

The Art of Leapfrogging

Leapfrogging is a form of presentation whereby your enrollment candidate is motivated to join your opportunity, not based on what they know about your program or their belief in themselves, but rather based on who they know by occupation. It is based on the author’s belief that most people …

Read More...
Posted in Articles, Network Marketing | Leave a comment

The Power of Gratitude

Thanksgiving is my favorite holiday. It’s an American tradition; the day we give thanks for all we have. Thanks for the things, the conditions and the people we may take completely for granted the other 364 days of the year. …

Read More...
Posted in Articles, Rants | 19 Comments

Leadership That Inspires

World history is full of powerful leaders; men and women who changed the direction of societies, business and culture. Nothing is more valuable to our society’s health. Yet today, leadership often feels like a missing link in business, politics, religion, education and even the family. …

Read More...
Posted in Articles, Vision & Self Motivation | 4 Comments

Building Trust, Admiration and Respect

In today’s world of over-selling, hype and fraud at the highest levels of our society, nothing could be more important to a sales person and business owner than building trust, admiration and respect with prospects, customers and associates. Most of us are in a highly suspect business to begin …

Read More...
Posted in Articles, Network Marketing | 2 Comments

Leader Loyalty: The Glue That Binds

In today’s uncertain economy, we can no longer count on our government or employers to make decisions or fund programs that will see us through retirement. It is crucial now more than ever to build a Residual Royalty Income to secure our financial …

Read More...
Posted in Articles, Network Marketing | 7 Comments

The Ten Irrefutable Laws of Network Marketing Success

Use and love your product. Although you must focus on enrolling others in the opportunity in order to build a large network, a large portion of your credibility and integrity in doing …

Read More...
Posted in Articles, Network Marketing | 3 Comments

You’ll See It When You Believe It

Think of a time when you really wanted something badly. When your need to have or achieve it consumed your thoughts, yet your mind convinced you it was out of reach or unattainable. One of the greatest mysteries that surround the elusive nature of success, happiness and peace of mind is revealed when we understand [...]

Read More...
Posted in Articles, Vision & Self Motivation | 8 Comments

Bruce Gordon: Achieving Success … No Matter What

I met Bruce and Jan Gordon 10 years or so ago golfing and boating here on Lake Coeur d’Alene. They are from the Denver area but found their way here through a mutual friend. Last year Bruce told me about his vision for swimming the Kaiwi Channel (a.k.a. Molokai Channel), a 26-mile, open water swim [...]

Read More...
Posted in Articles, Vision & Self Motivation | 4 Comments

Do You Know What The “Wow” Factor Is?

Have you enrolled enough people … failed and succeeded enough to know the “wow factor” in monetizing Network Marketing? More than that, what have you found to be the secret sauce of a Network Marketing leader? I’ve found the following. Leaders are on fire … extra hot. Motivated. They’re someone who …

Read More...
Posted in Articles, Network Marketing | 1 Comment

WHAT IF …

What if building your network marketing empire was actually fun and easy? What if we changed the way you got paid? And you got paid $200 for everyone you enrolled? Or $50 for every presentation you made? Or $5 for everyone you invited just to take a look? You might see an hourly wage opportunity [...]

Read More...
Posted in Articles, Network Marketing | 19 Comments

MOTIVE-ation

SIGN A CONTRACT INVEST MONEY (Perhaps that you don’t really have to risk.) MEET NEW PEOPLE INVEST TIME (Perhaps that you don’t really have.) STAKE YOUR REPUTATION ON A PRODUCT OR SERVICE (And a company you don’t really know.) ASK YOUR “NETWORK” TO TAKE A LOOK (Risk them saying “No” and, “You are rude to [...]

Read More...
Posted in Articles, Network Marketing | 11 Comments

United We Stand, Divided We Fall: The Future of Network Marketing

The future of Network Marketing is in our hands … the hands of company owners, executives and independent sales leaders. We can band together with shared vision and values and execute a quantum leap in our success, or we can continue to operate with opposing visions and values and battle each other along the way. [...]

Read More...
Posted in Articles, Network Marketing | 33 Comments

The Best Business Keeps Getting Better

"(Network Marketing) is the best-kept secret in the business world." – Fortune magazine "Dollar for dollar, (Network Marketing) is the best investment I’ve ever made." – Warren Buffet It’s a grim economic picture these days. Businesses are downsizing, going virtual or going offshore and taking our jobs with them. That’s bad news. Making matters worse, [...]

Read More...
Posted in Articles, Network Marketing | 10 Comments

The Truth About Believing

One of the biggest challenges I face in teaching people the Art of Self Motivation is leading them to understand how you and I learn to believe. By the Mach II definition, a vision is not a vision unless you have some belief that it is inevitable. Otherwise, it is nothing more than a wish, [...]

Read More...
Posted in Articles, Vision & Self Motivation | 4 Comments

The Gift of Listening

Ever been chatting with someone and, before you can even finish your sentence, they interrupt to share their own thought or finish yours for you? Or perhaps you are in the middle of making an important point and their attention is pulled away as they check their ringing cell phone, send an email or reply [...]

Read More...
Posted in Articles, Vision & Self Motivation | 15 Comments

Quit Trying

Sometimes we need a kick in the head to wake us up from the deep sleep of resignation. Remember the story about the frog and the Bunsen burner? If you put a frog in a bowl of water and very, very slowly turn up the heat he will stew to death. The threat is too insidious … too [...]

Read More...
Posted in Articles, Vision & Self Motivation | 9 Comments

The Lighthouse Campaign

Are you a laser of light that stands for your opportunity? I am constantly struck hard with how often even those who could be (and should be) the best evangelists of our industry are out sold by the skeptics. You …

Read More...
Posted in Articles, Network Marketing | 12 Comments

Being the Best You Can Be

Take a moment to imagine where our society would be, if we (people and businesses) allowed ourselves to believe we have no need for improvement. If we settled for “good enough,” instead of reaching for excellence. …

Read More...
Posted in Articles, Vision & Self Motivation | 7 Comments

The Power of Personal Authenticity

Have you ever seen the little children in undeveloped, impoverished countries on the news? Notice how happy they seem, unless they are starving or sick (which many of them are). Have you ever wondered how that …

Read More...
Posted in Articles, Vision & Self Motivation | 10 Comments

The Four Greatest Lies of Success

There are many pleasures in life that bring happiness. After more than 20 years of mentoring and coaching people from all walks of life, I have found that people seem to be happiest when they are in …

Read More...
Posted in Articles, Vision & Self Motivation | 5 Comments

The Character to Lead

World history is full of powerful leaders; men and women who changed the direction of societies, business and culture. Nothing is more valuable to our society’s health. Yet today, leadership often feels like a missing link in business, politics, religion, education and even the family. Sure, leadership exists. But it is seldom the kind of [...]

Read More...
Posted in Articles, Vision & Self Motivation | Leave a comment

Reform This …

The Health Care Reform debate has reached a new high of rhetoric. And, we are barking up the wrong trees. We need to look at our health care system realistically and then look to ourselves responsibly to solve the problem as individuals. Hospitals Hospitals charge too much. Well of course they do. They are totally [...]

Read More...
Posted in Articles, Rants | 13 Comments

An Education You Can Take to the Bank

I listen with interest each year, as parents share their angst over the rising costs of sending their kids off to college. It’s not just parents of college-aged kids; it’s a topic on the hearts and minds of nearly every parent at some point. After all, doesn’t a college education guarantee a successful future? After [...]

Read More...
Posted in Articles, Network Marketing, Rants | 17 Comments

Influencing with Integrity

The first step in influencing with integrity is to establish rapport. Once you’ve established rapport, you present a transition question that puts the opportunity in front of the prospect. That’s when objections arise that can be handled by a process called “listening through objections.” Sometimes you already have rapport because you’re talking with a …

Read More...
Posted in Articles, Network Marketing | Leave a comment

No Hill for a Climber

As you read about the successes of others, you might wonder: With the same products and opportunities, why do some people create success while others struggle? Obviously, there are a lot of factors unique to each of us. Call them challenges, excuses, priorities, circumstances or bad luck. We all have our …

Read More...
Posted in Articles, Vision & Self Motivation | Leave a comment

Network Marketing Leadership… Cultural Commitments

Network Marketing, and specifically the brand that integrates personal development into the model, has been an extraordinary gift to me. I am not remotely the same person I was 30 years ago when I first joined. Network Marketing is the “It” way for anyone — regardless of their …

Read More...
Posted in Articles, Network Marketing | Leave a comment

The Four-Year Career Plan™: Financial Freedom For Life

Recently, I renewed my flight medical certificate, which requires a thorough physical every two years. Angelo, the attending physician, reminded me of something about the average lifespan of an American: We used to live to be about 65; now …

Read More...
Posted in Articles, Network Marketing | Leave a comment

Networth Marketing

If ever there was a path available to anyone, from anywhere, in any current career, and any set of circumstances to gain their own financial freedom and independence … Network Marketing is it. Richard Brooke The powerful advantages of a Network Marketing lifestyle are many. Frequent and lavish recognition; travel for training and fun; a …

Read More...
Posted in Articles, Network Marketing | 1 Comment

Projects, Accountability Circles and Business Plan Strategies

Project work is the process of taking a specific target or goal and creating a plan for its attainment. This plan will boil down into either a daily action or a weekly action. Accountability circles are small groups (3-12 people) that are …

Read More...
Posted in Articles, Network Marketing | Leave a comment

Introducing a Public Speaker in a Business Setting

1. Explain to the group what the next presentation or subject is about. 2. Share with them why this information will be of great value to them in achieving their goals. 3. Introduce the next speaker based on the profile provided. If a profile is not provided, research the speaker creating your own profile. Limit [...]

Read More...
Posted in Articles, Rants | Leave a comment

Leaders Equal Residual Income

Every project for residual income (in any Compensation Plan) can be, and should be, converted to a quantity of leaders. Instead of focusing on how much money you will earn, convert the income to how many leaders you will need …

Read More...
Posted in Articles, Vision & Self Motivation | Leave a comment

10 Rules for Enrollment

Prospecting with integrity creates trust and respect. The intended result is to have “selling” conversations with prospects that leave them feeling heard, honored and respected – especially if they say “no.” Rule 1: Don’t be addicted to everyone …

Read More...
Posted in Articles, Network Marketing | Leave a comment

Listening Through Objections

Listening through objections is the Tai Chi approach to dealing with people’s questions and concerns. It is void of arguments, and as such avoids making prospects feel wrong or stupid. Your commitment is to hear, understand and actually feel what …

Read More...
Posted in Articles, Network Marketing | 1 Comment

The Three Phases of Success

One simple way to look at our individual success in Network Marketing is to evaluate our success in the following three basic areas. They are the essence of being in the business. Successfully completing each phase defines our professionalism …

Read More...
Posted in Articles, Network Marketing | Leave a comment

Tips For Building Your Own Network Marketing Empire

Use all your products in as many creative ways as possible. Your product experiences become your basis for retail sales. Think about what you will do with your Network Marketing residual income ALL THE TIME and let yourself FEEL how it will feel. Study Crafting Your Vision™ (Audio CD). Create and maintain a list of [...]

Read More...
Posted in Articles, Network Marketing | Leave a comment

If It Quacks Like an Enron…

Author’s Note: The dates, names and companies that appear below in italics are fictitious, however the written accounts in this article are very real. “Looks like someone is pumping up the stock. Word has it, the stock needs to hover above two dollars for a while, or ABC will have pay …

Read More...
Posted in Articles, Network Marketing | Leave a comment

Your Past, Your Present or Your Future?

The beginning of the question is: “What is your vision created of … your past, your present or your future?” Maybe we need to back up a little to answer that. You and I have these movies we run in our head. They start with a dialog; move into pictures … then …

Read More...
Posted in Articles, Vision & Self Motivation | Leave a comment